Treatwell alternative UK: Book In Time vs Treatwell
A fair UK comparison for salons and beauty professionals deciding between marketplace discovery and a direct booking route.
UK comparison ·
The short answer
Book In Time is a Treatwell alternative for UK salons and independent beauty professionals that already attract customers and want those customers to book through a focused, branded page. Treatwell is the stronger fit when reaching new hair-and-beauty customers through an established marketplace is a central part of the plan.
Treatwell combines salon software with a consumer hair-and-beauty marketplace. Its public pricing explains that first bookings from new marketplace clients can carry commission, while repeat bookings carry 0% commission.
Which system is the better fit?
Book In Time is best for
- You already attract customers through Google, Instagram, referrals, local reputation, or repeat visits.
- You want a booking journey that presents only your business, services, and availability.
- You prefer one Pro price for unlimited staff, services, and normal-use bookings.
- You want customers to book in a browser without requiring a consumer marketplace app.
Treatwell is best for
- Marketplace discovery is an important source of new hair-and-beauty clients.
- You want salon software and consumer discovery within the same provider.
- Treatwell’s review, marketplace, and booking-channel ecosystem supports your acquisition plan.
- You have modelled its subscription, new-client commission, payment fees, and VAT against your margins.
Book In Time vs Treatwell
This comparison uses public official information and separates software subscription, marketplace acquisition, and payment processing. Terms can change, so follow the source links before making a decision.
Swipe to see the Treatwell column
| Consideration | Book In Time | Treatwell |
|---|---|---|
| Subscription and staff | Pro is £14.99/month or £149.99/year and includes unlimited staff members, services, and bookings for normal business use. | Treatwell lists Freelancer and Advanced plans. Advanced includes unlimited staff; confirm the current monthly plan price through Treatwell’s start or sales flow. Treatwell pricing |
| Marketplace | Book In Time has no consumer marketplace and does not charge marketplace commission. | Treatwell states that it charges 35% commission on a first booking from a new client it brings through the marketplace, with 0% commission on repeat bookings. Fees are subject to VAT. Treatwell pricing |
| Payments | Businesses can connect their own Stripe account. Standard Stripe processing fees apply. | Treatwell publishes a 2.5% processing fee, plus VAT, when a client pays online in advance. Treatwell pricing |
| Booking channels and branding | Customers use the business’s branded booking page or custom domain on Pro, without surrounding competitor listings. | Treatwell supports bookings from its app plus widgets for Google, social media, and a business website. The marketplace remains part of the wider model. Treatwell salon software |
| Team operations | Set staff hours, breaks, blackout periods, service assignments, and Owner, Manager, or Staff access. | Treatwell Connect includes appointment, team, break, time-off, reminder, and multi-location management tools. Treatwell salon software |
Last checked 23 August 2026. Currency, VAT, eligibility, attribution, and regional terms may differ.
The real Treatwell decision is acquisition cost versus direct demand
Treatwell and Book In Time can both put appointments in a calendar. The commercial difference appears before the booking: who generated the customer’s attention?
Separate introduced clients from clients you already earned
Treatwell says commission applies to first bookings from new clients it brings through the marketplace, not to clients booking through your own channels. Compare those groups separately instead of multiplying one percentage across every appointment.
Value discovery honestly
An empty slot has a cost. If Treatwell consistently introduces profitable new clients you would not otherwise reach, its marketplace can earn its place. If most customers already search for your name or follow your social accounts, a direct route may be the more relevant tool.
Check what the customer sees while booking
Treatwell’s strength comes from participating in a recognised marketplace. Book In Time deliberately removes that directory context and gives one business the whole booking journey. Choose the experience that matches how you want loyalty to develop.
Switching from Treatwell: check the data before promising a date
Switching from Treatwell should begin with an export review, not a deadline promise. Confirm what Treatwell can provide before deciding what Book In Time can safely import or recreate.
- 01Export or request your customer, service, staff, and future-appointment data.
- 02Check required fields, consent records, notes, dates, durations, prices, and staff assignments.
- 03Rebuild your branded booking page and verify services, buffers, payment choices, and availability.
- 04Test a complete customer booking, reminder, payment, reschedule, and cancellation journey.
- 05Share the new direct link only after future appointments and client communications have been checked.
Continue with evidence, not a sales shortcut
Understand the whole cost
Separate subscriptions, marketplace acquisition, payments, messages, staff, and optional promotion.
Read the cost guideSee a real customer story
See how Oryza Wellness moved from booking messages to around 50 online bookings a month.
Read Oryza’s storyInspect the product
Open a working demo and judge the booking and management experience for yourself.
View the live demoQuestions about switching from Treatwell
These answers distinguish marketplace commission, payment processing, subscription price, and migration scope.
Is Book In Time cheaper than Treatwell?
Book In Time Pro has a published flat price of £14.99 per month or £149.99 per year. A fair Treatwell comparison also needs the current plan quote, the share of first bookings introduced through its marketplace, online-prepayment fees, and VAT. The cheaper option depends on your actual booking sources and payment mix.
Does Treatwell charge commission on every booking?
No. Treatwell’s UK pricing page says its 35% commission applies to first bookings from new clients it brings through the marketplace, while repeat bookings carry 0% commission. Direct bookings through your own channels are also described separately. Check the current terms before deciding.
Does Book In Time bring salons new customers?
Book In Time does not operate a consumer marketplace. It helps convert attention your business already generates through Google, social media, referrals, advertising, or repeat custom into direct bookings.
Can Book In Time move my Treatwell customers and appointments?
Book In Time can help plan a migration, but the exact scope depends on the export Treatwell makes available and the quality of the data. Customers, services, staff, and future appointments should be checked field by field before launch.
Can I use Treatwell for discovery and Book In Time for direct bookings?
Potentially, but first check Treatwell’s current contract and attribution rules, whether calendars can remain safely aligned, and how you will prevent duplicate availability. Running two booking routes adds operational complexity.
Compare another marketplace platform
Each guide uses the same dated, official-source standard.
Already generate your own demand? Give it a direct route to book.
Start with Book In Time, or talk through what your current Treatwell setup would need to move.